The creative department undertakes the task of transforming a simple message to a truly outstanding advertising work that the public will respond to. This is exactly what copywriters do: The message, the promise to the consumer, given in the simplest and most comprehensible way possible, in comparison with a powerful and original creative. This is what makes an advertisement unique and it is towards this that we passionately work for.
Our creative associates have been honored many times with creativity awards in Greece and abroad. But this alone is not enough. “Creativity” in our times means the capability to find solutions. This is also true when it comes to advertising. The sponsor today does not only need a creative advertisement but requires solutions. To the question “Effectiveness or Creativity” our response is: both. The existence of a clear message, a strong promise of the product to the consumer. It is then when advertising efficiency is possible.